Question · Q4 2025
Sanjeet Aujla sought an update on China's commercial execution, specifically progress in off-trade channel penetration and market share gains, and any signs of easing anti-extravagance measures in the on-trade. He also asked about Brazil's competitive dynamics, including the continuation of December's volume growth into January and Q4 market share gains.
Answer
CEO Michel Doukeris noted significant acceleration and share gains in China's O2O channel, with ongoing adjustments in large off-premise distribution. He observed a relative stabilization in the on-trade, with the overall industry down about 1% in 2025, suggesting a more positive outlook for 2026. For Brazil, he attributed improved momentum to normalized weather and closing price gaps, leading to strong brand demand and positive early 2026 performance.
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