Question · Q3 2025
Santiago Alvarez Bringas asked for information regarding the product sales mix behavior on older cohorts and whether private label sales as a percentage of merchandise are reaching expected levels.
Answer
Eduardo Pizzuto, CFO, Tiendas 3B, stated that older stores are reaching approximately 7% EBITDA margins, similar to other discounters, with higher sales penetration than the consolidated average. He noted that all stores sell similar basic products, and newer cohorts will eventually reach similar profitability levels. K. Anthony Hatoum, Founder, Chairman, and CEO, Tiendas 3B, confirmed that private label penetration is meeting expectations, having grown from mid-40% at the end of 2023 to mid-50% at the end of 2024, with new products performing well.
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