Question · Q2 2026
Sara Senatore asked if the value offerings, including fine dining combos and Ruth's Chris's $55 menu, are attracting new customers or increasing frequency among existing ones. She also inquired about the implications of a 14% decline in beef demand in November for future beef prices and how this translates into market dynamics.
Answer
CEO Rick Cardenas stated that promotions primarily benefit core customers, though they also attract some new or lapsed guests. He noted a mix impact at Ruth's Chris from the $55 prix fixe menu, driven by guests seeking price certainty, which is a profitable volume driver. CFO Raj Vennam explained that recent months have differed from historical patterns where retail demand destruction led to quicker price drops, suggesting potential supply constraints by packers. He acknowledged the difficulty in predicting market prices but noted 'green shoots' with coverage aligning with expectations.
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