Question · Q4 2025
Sara Senatore asked about the operational implications of wraps, including potential complexity and compatibility with Infinite Kitchens, and questioned the effectiveness of Sweetgreen's marketing and communication strategies for value beyond loyalty and in-app channels.
Answer
CEO Jonathan Neman confirmed that wraps do not add significant operational complexity or slow throughput, integrating well with current workflows and Infinite Kitchens. Regarding marketing, Jonathan Neman acknowledged opportunities to enhance value communication, citing successful loyalty-exclusive promotions. He indicated a reevaluation of the marketing mix to include more top-of-funnel brand awareness and storytelling, alongside efficient bottom-funnel strategies.
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