Question · Q3 2025
Sarah James asked for further observations from broadly turning on insurance last week, specifically clarifying if the 33% reduction in customer acquisition costs (CAC) was due to lower costs for insured customers or a significant mix shift. She also inquired about the potential impact of the new consumer-facing app and website on cross-selling ability.
Answer
CEO Justin Schreiber explained that the observation demonstrates a strong patient desire to use insurance for healthcare, leading to more people completing the intake process via the insurance route and benefiting from lower price points. He described the 33% CAC reduction as super encouraging, noting it occurred without significant optimization, and highlighted the potential for Medicare coverage and direct medication shipping from their pharmacy. Schreiber stated that the new app and website are expected to have a "massive" impact on cross-selling, potentially generating 50-100 cross-care consults per day initially, which would significantly change the business's profile, lifetime value (LTV), and retention rates due to improved technology and brand experience.