Question · Q4 2025
Sarang Vora inquired about the national Costco rotation program, seeking details on its operational mechanics, whether it's a continuous or rotational presence, and the expected duration of Zevia's presence. Additionally, Vora asked about Zevia's exposure to tariffs, specifically the $5 million impact, and the strategies being employed to mitigate these costs, including price increases and cost initiatives.
Answer
President and CEO Amy Taylor explained that the national Costco rotation, launched in January, offers stronger brand visibility and penetration into new regions, with expectations for continued presence in some areas, potential permanent listings, or future incremental national rotations. CFO and Principal Accounting Officer Girish Satya confirmed the $5 million increased aluminum costs are reflected in guidance and are being mitigated by a mid-single-digit price increase effective in Q2 and an additional $5 million in savings from productivity initiatives also impacting the PNL in Q2.
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