Savannah Sommer's questions to Warby Parker Inc (WRBY) leadership • Q1 2025
Question
Savannah Sommer, on for Brooke Roach, asked about the efficiency of marketing spend and whether any gains in efficiency would be reinvested into the business or allowed to improve profitability.
Answer
Co-CEO David Gilboa confirmed the company is pleased with its marketing efficiency and consistent customer acquisition costs. He explained that their diversified media mix, use of AI-based models for optimization, and real-time data allow them to find efficiencies. Gilboa indicated that as some advertisers pull back, Warby Parker sees an opportunity to lean in and will maintain its marketing spend in the low-teens as a percentage of revenue, focusing on its value proposition.