Question · Q3 2025
Scott Marks asked about Flowers Foods' outlook on consumer sentiment and category demand normalization, especially given Q3's low point, and what factors instill confidence in a recovery. He also inquired about the margin pressure from newer investments and potential offsets like supply chain efficiencies.
Answer
Chairman and CEO Ryals McMullian explained that while the exact timeline is uncertain, the large staple category is expected to stabilize over time, despite ongoing 'noise' from tariffs, the job market, and government shutdowns, with weakness potentially continuing into 2026. He emphasized continued investment in consumer-preferred value and better-for-you offerings. Regarding margins, McMullian noted that innovation typically pressures margins short-term but expects improvement with scale and targeted CapEx for efficiency.