Question · Q4 2025
Scott Marks sought clarification on Hershey's cocoa costs for 2026, asking if the 'stable commodity basket' comment implies 2026 cocoa costs are in line with 2025, given previous statements about hedging above 2025 rates and flexible structures. He also inquired about Hershey's strategy for investing in 'tail brands' (smaller brands) within the chocolate portfolio, considering the increased focus on its largest brands like Hershey and Reese's.
Answer
SVP and CFO Steve Voskuil clarified that cocoa costs for 2026 are up slightly versus 2025 and hedged above current market levels, with flexible structures allowing for some downside participation. He noted that current hedging for 2027 would suggest deflation compared to 2026. Regarding tail brands, Steve Voskuil explained that Hershey employs world-class portfolio management, investing across the entire portfolio, not just large brands. The goal is to grow smaller brands into 'next billion-dollar brands' by leveraging non-working media and deliberate strategies based on each brand's role and potential.
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