Scott Marks's questions to Flowers Foods Inc (FLO) leadership • Q2 2025
Question
Scott Marks inquired about how investment dollars are being allocated for mainstream brands like Nature's Own, the current and target portfolio mix for differentiated products, and what changes retailers are making to shelves beyond adding small loaves.
Answer
Chairman & CEO A. Ryals McMullian stated that investments in mainstream brands will continue to be a mix of marketing and promotional support, consistent with past strategy. He noted that small loaves are a small but growing part of the portfolio, and the mix of differentiated products will continue to increase over time. Regarding retailers, he highlighted significant space gains for organics, benefiting Dave's Killer Bread, but observed few other major shelf reallocations yet, though he anticipates more changes to reflect consumer trends in the future.