Scott Siefers's questions to Associated Banc-Corp (ASB) leadership • Q1 2025
Question
Scott Siefers from Piper Sandler asked for an update on customer sentiment and activity in light of recent tariff discussions and inquired about the bank's long-term strategic goals for its newer Midwestern markets like Kansas City.
Answer
Executive Andrew Harmening noted that while customers are cautious, they have been proactively planning for potential tariff impacts and have explored alternative supply chains. He explained the bank's strategy is to leverage its success in Milwaukee as a template for growth in other major metros like Minneapolis, Chicago, and Kansas City, applying a proven model of product, marketing, and digital strategies to markets with potentially faster growth.