Question · Q4 2025
Scott Wurtzel asked about potential changes to Gartner's sales strategy or go-to-market approach for 2026, and the expected phasing of quota-bearing headcount (QBH) growth across GTS and GBS.
Answer
CEO Gene Hall highlighted ongoing sales innovations, including AI-based role-play tools for salesperson training, weekly identification of most valuable content for specific C-level roles, and expanding the role of business developers. He noted that business developer productivity remained strong in 2025, leading to a modest sales force expansion focused on BDs for 2026, positioning for future productivity.
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