Question · Q3 2025
Sean McGowan asked about Celsius Holdings' international plans for Alani Nu and Rockstar Energy, and for an assessment of the overall international performance to date.
Answer
Chairman and CEO John Fieldly explained that Celsius Holdings recently hired a President of International Expansion and has been building a foundation in markets like Sweden, Finland, Australia, the U.K., Ireland, New Zealand, France, and Benelux. He noted that Australia has been a successful early expansion market, with Europe being foundational. Celsius is the initial international push, with opportunities for Alani Nu to follow, positioning international as a growth driver for years to come.