Sean McGowan's questions to FITLIFE BRANDS (FTLF) leadership • Q2 2025
Question
Sean McGowan from Roth Capital Partners, LLC inquired about the seasonality of the Irwin Naturals business, its historical SG&A and marketing spend, the potential for restructuring costs, and the details of the upcoming pro forma financial filings. He also asked why Costco dropped Irwin's products and sought clarity on whether Dr. Tobias was the only weak brand within the MRC segment.
Answer
Dayton Judd, Chairman & CEO, clarified that Irwin's business has less pronounced seasonality than FitLife's sports nutrition brands. He noted Irwin had minimal advertising spend during its bankruptcy, which FitLife plans to reintroduce. Judd confirmed no restructuring costs are expected and detailed the nature of the required abbreviated pro forma filings. He suggested Costco's decision was linked to a lack of promotional support during the bankruptcy and confirmed that while Dr. Tobias is the main issue in MRC due to falling session counts, the smaller skincare brands also face challenges from tariffs.