Question · Q3 2026
Seth Sigman of Barclays PLC asked for more details on Kroger's quarter-to-date sales trends for Q4, inquiring if they indicate improvement and the role of price investments. He also sought insights from the year's price investment testing, specifically what strategies were proving effective or ineffective.
Answer
Chairman and CEO Ron Sargent stated that Q4 quarter-to-date sales were trending ahead of the guidance midpoint shared that morning, but it was too early to opine further. He noted that customers are responding to promotions, which Kroger will continue to ramp up. CFO David Kennerley reiterated the focus on offering great value, citing the Thanksgiving meal bundle as an example of responsible price investment during consumer struggles, without detailing specific test outcomes.
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