Question · Q2 2026
Seti Pendegree asked for more details on the strong start of the OfferFit integration, including customer feedback and the anticipated ACV uplift from existing customers. Pendegree also questioned how Braze plans to scale the OfferFit business to further drive margin expansion, considering its service-heavy nature.
Answer
Co-founder and CEO Bill Magnuson highlighted successful post-acquisition OfferFit wins across all major geographic regions, noting strong pipeline generation and integration pace. He mentioned the full OfferFit offering is priced around $300,000 annually, with plans for a spectrum of reinforcement learning offerings. CFO Isabelle Winkles stated that OfferFit's gross margin currently aligns with Braze's average but has potential to exceed it over time through delivery optimization. She added that aggressive synergy identification is underway to manage OfferFit's impact on operating income.