Sezgi Ozener's questions to SMITH & NEPHEW (SNN) leadership • Q4 2023
Question
Inquired about the CORI sales situation in China, targets for OUS placements, and the company's reaction to sales force churn caused by new incentive structures.
Answer
The CORI slowdown in China is a broader market effect from the anti-corruption drive, not a product-specific issue; CORI is already the #1 robotic system in EMEA. The sales force churn was an expected result of new incentives and tighter performance management. The company is not changing the structure but is instead leveraging its recruitment pipeline to hire new talent that fits the system.