Question · Q4 2025
Sherif El-Sabbahy inquired about the specific components of brand building expenses in the Tools Group and their expected future trajectory. He also asked for a quantification of the 53rd week's financial impact.
Answer
Nick Pinchuk, President, CEO, and Chairman of the Board, Snap-on Incorporated, indicated that brand building expenses included training, advertising, software development, and social media initiatives for franchisees, but declined to provide exact cost breakdowns or future projections. He explained that the 53rd week generated approximately $7 million in extra profit for financial services but was a slight negative for operating companies due to fixed expenses during a holiday period, with an overall non-significant impact.
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