Question · Q3 2025
Shlomo Rosenbaum sought granular details on the GfK integration's status, including top-line growth, operational efficiencies, margin expansion drivers, and a comment on ARDSO.
Answer
CFO Mike Burwell explained that the GfK revenue playbook is successfully driving top-line growth, contributing a couple hundred basis points. He noted that back-office integration is largely complete, with operations finishing next year, and GfK integration accounts for about half of total margin improvement. He clarified that a Q2 timing issue with DSO due to system integration was resolved in Q3. CEO Jim Peck and CFO Mike Burwell attributed APAC margins to investment in coverage and North America's to tougher revenue comps.