Question · Q4 2025
Shweta Khajuria asked about the potential for churn and/or retention rates to improve markedly over time, given investments in Math, Music, and Chess and cross-platform benefits. She also inquired about the potential risk of new AI-powered competitors emerging faster due to AI making product creation easier.
Answer
Luis von Ahn (Co-Founder and CEO) noted that retention, especially paid retention, is stable and healthy. While multi-subject users have higher retention, and more users are learning multiple subjects, he doesn't expect a marked improvement in overall retention, though it's a possibility. Gillian Munson (CFO) confirmed that retention has been flat and is modeled to stay that way, but product improvements could help. Luis addressed AI competition by stating that while AI can accelerate building, it also applies to Duolingo. He emphasized the complexity of recreating Duolingo's sophisticated app and its strong distribution advantage, which historically has made it very difficult for new entrants to compete with its free product at scale.
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