Question · Q4 2025
Shweta Khajuria inquired about how Match Group measures relevance for women, seeking quantifiable data points to support the reported material improvement in their experience. She also asked about the expected lag time between improvements in leading indicators like new registrations, Sparks, and MAUs, and the eventual translation into payer growth.
Answer
CEO Spencer Rascoff explained that relevance for women is measured through retention, Spark coverage, and user satisfaction broken down by demographics. He cited Double Date's appeal, with 48% of Gen Z women in the U.S. seeing it as a unique reason to use Tinder, and noted that female MAU in Australia improved more than overall MAU. CFO Steven Bailey stated that improving MAU trends in 2026 are expected to lead to improving payer trends throughout the year, anticipating a 1-2 point improvement in Q1 payer trends compared to Q4.
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