Simeon Gutman's questions to Ulta Beauty (ULTA) leadership • Q2 2025
Question
Simeon Gutman asked for CEO Kecia Steelman's philosophy on the company's operating margin, questioning whether the goal is to push it higher or maintain a certain level to fund reinvestment for top-line growth.
Answer
President and CEO Kecia Steelman responded that the primary focus is on growing operating profit dollars and ensuring a return on investments. She emphasized that in a highly competitive category, the company will continue to invest to drive future growth, prioritizing value creation and returns over targeting a specific margin rate.