Question · Q3 2026
Simeon Siegel asked about Under Armour's confidence in North America's revenue bottoming in Q3 2026 and overall stabilization in FY 2027, specifically inquiring about footwear stabilization.
Answer
CEO Kevin Plank expressed confidence stemming from leadership, a refined operating model, product improvements (HeatGear, ColdGear, new styles), enhanced storytelling (Women's Flag Football), a positive wholesale order book, and cultural momentum. For footwear, he detailed efforts to simplify the line, focus on high-impact franchises, and improve average selling prices (ASPs), citing examples like the Velociti franchise reduction and new sportswear styles.
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