Question · Q2 2026
Simeon Siegel asked Elliott Hill to identify the specific products driving North America's substantial revenue growth, which significantly offset the ongoing classics reset. He also asked Matt Friend about the trajectory of operating overhead, inquiring if the idea is to reallocate a portion of those savings to fund demand creation, a key competitive advantage for Nike.
Answer
Elliott Hill, President and CEO, Nike, attributed North America's growth to strong sell-through and market share gains in Running, growth in Global Football, Training, Skims, and Basketball (including Sabrina, A'ja, JAW, GT Future). He noted that while Sportswear isn't growing, it's being right-sized and diversified through "look of running" styles and women's footwear (Air Max Muse, Superfly). He also highlighted Jordan's strong performance, citing successful launches like the AJ4 Black Cat and AJ11 Gamma. Matthew Friend, EVP and CFO, Nike, clarified that Q2 North America growth included liquidation, while Q3 guidance reflects modest growth driven by full-price sales. He confirmed that growth, especially wholesale, creates leverage on the cost structure (supply chain, operating overhead). He stated that Nike prioritizes demand creation investment, aiming for around 10% of revenue, and will continue to tightly manage operating overhead to fund flexible, impactful brand marketing.
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