Question · Q3 2025
Simon Baker asked for insights into the market opportunity and size for RINVOQ in nonsegmental vitiligo, and about the pricing strategy for Elahir's UK launch, specifically if it signals a shift towards a U.S.-style gross-to-net market in Europe.
Answer
EVP and CCO Jeff Stewart estimated the next wave of RINVOQ indications (alopecia areata, vitiligo, HS, lupus) to have at least $2 billion in peak revenue potential, noting RINVOQ's potential as the first systemic treatment for vitiligo. He confirmed Elahir's UK list price is similar to the U.S., but acknowledged that European markets are HTA-driven, and net prices will be determined through evaluations like NICE.