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Simon Baker

Research Analyst at Rothschild & Co Redburn

Simon Baker is Partner and Head of Global Biopharma Research at Rothschild & Co Redburn, specializing in comprehensive biopharmaceutical equity analysis. He covers major industry names including AstraZeneca, Roche, Novo Nordisk, Abbott Laboratories, Hologic, Qiagen, Moderna, and Biontech, with 17 published ratings and a 33% success rate, generating an average return of -6.4% over the past year as recorded by TipRanks. Beginning his finance career at Lehman Brothers in 2000, Baker’s subsequent positions included Director roles at Credit Suisse, Occitan Capital Partners, Oriel Securities, and Exane before joining Redburn in March 2019; he holds a Ph.D. in Organic Chemistry from Imperial College London and is a Chartered Financial Analyst (CFA). His research is frequently cited in industry reports and he is recognized for in-depth sector expertise across global healthcare equities.

Simon Baker's questions to AbbVie (ABBV) leadership

Question · Q3 2025

Simon Baker asked for insights into the market opportunity and size for RINVOQ in nonsegmental vitiligo, and about the pricing strategy for Elahir's UK launch, specifically if it signals a shift towards a U.S.-style gross-to-net market in Europe.

Answer

EVP and CCO Jeff Stewart estimated the next wave of RINVOQ indications (alopecia areata, vitiligo, HS, lupus) to have at least $2 billion in peak revenue potential, noting RINVOQ's potential as the first systemic treatment for vitiligo. He confirmed Elahir's UK list price is similar to the U.S., but acknowledged that European markets are HTA-driven, and net prices will be determined through evaluations like NICE.

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Question · Q3 2025

Simon Baker asked about the market opportunity size for RINVOQ in nonsegmental vitiligo and inquired about ELAHERE's U.K. pricing strategy, specifically if it signals a shift towards a U.S.-style gross-to-net market in Europe.

Answer

Jeff Stewart, Executive Vice President, Chief Commercial Officer, estimated the combined peak revenue potential for RINVOQ's next wave of indications (alopecia areata, vitiligo, HS, lupus) to be at least $2 billion, noting vitiligo's segmentation. Regarding ELAHERE's U.K. pricing, he confirmed the list price is similar to the U.S. but acknowledged that net prices in HTA markets like the U.K. will be determined after NICE evaluation, and AbbVie desires reforms in European pricing systems.

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