Question · Q3 2026
Simon Leopold from Raymond James asked about the competitive environment in light of price adjustments, specifically whether all vendors are raising prices similarly and how much variation exists, and how this dynamic should be interpreted.
Answer
CEO George Kurian described the industry as competitive with rational players, noting that while vendors may take different approaches to list prices and discounting, the net effect on cost structure is similar due to shared commodity supply costs. He highlighted NetApp's focus on software value, range of offerings, and business discipline, and noted increased interest in Hybrid Flash Arrays (HFAs).
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