Sinan Cinar's questions to D Market Elektronik Hizmetler ve Ticaret AS (HEPS) leadership • Q2 2024
Question
Sinan Cinar of Morgan Stanley questioned the potential business impact of recent regulatory changes in Turkey affecting imports and cross-border e-commerce.
Answer
CEO Nilhan Gokcetekin noted that it was too early to quantify the full impact but anticipates a potential tailwind for Hepsiburada. She explained that because the company's global inbound share is minimal at around 1%, the regulation is more likely to negatively affect global competitors, potentially shifting consumer demand to domestic platforms.