Sinan Xin's questions to D Market Elektronik Hizmetler ve Ticaret AS (HEPS) leadership • Q1 2024
Question
Sinan Xin of Amber Road Investors questioned what drives management's confidence in its ability to continue growing market share as global cross-border e-commerce platforms consider entering the Turkish market.
Answer
Executive Helin Celikbilek outlined several factors for their confidence: Turkey's competitive local supplier base, Hepsiburada's unique ability to offer installment payments via its payment license, and its strong focus on quality metrics, evidenced by its leading NPS score. She added that Hepsiburada is also building its own cross-border capabilities, such as the partnership with Jumia, to compete effectively.