Question · Q4 2025
Spencer Glimcher asked for an update on Public Storage's move-in rents in Q1 2026 and how the company's pricing strategy has evolved with the increasing use of AI, including the frequency of rent resets.
Answer
Tom Boyle, CFO and CIO, reported that January move-in rents were down 7%, indicating sequential improvement from Q4 2025, with occupancy up about 40 basis points year-over-year in January. Regarding pricing strategy, Boyle explained the continuous evolution with data science and revenue management teams, focusing on attracting the right customers, understanding their length of stay and price elasticities, and dynamically adjusting pricing, promotions, and advertising to maximize NOI. He mentioned a new leader, Aayush Basu, is taking this effort forward.
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