Question · Q3 2026
Spencer Hanus asked about the drivers behind the accelerated traffic exiting Q3 and if there's been any change in customer response or elasticities to the price increases taken.
Answer
CEO Winnie Park attributed accelerated traffic to redirecting marketing spend to social and digital channels, focusing on content quality (creator-produced) and engaging with user-generated content. CFO Dan Sullivan added that customer response and unit degradation from price increases remained well above original models, with no material change from Q2. CEO Park noted positive customer response to items above $5 being integrated in-line.
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