Question · Q4 2025
Spenser Allaway asked for an update on move-in rates in Q1 2026. He then inquired about National Storage Affiliates' strategy for balancing occupancy and rate growth, asking if one is prioritized over the other and if the company is satisfied with current occupancy levels.
Answer
David Cramer, President and CEO, reiterated that move-in rates are expected to be negative for the first 4-5 months of 2026 due to tougher 2025 comps, with a focus on maximizing customer flow and conversions for revenue goals, before turning neutral to positive around June. He described the occupancy and rate balance as a function of marketing spend, pricing, and discounts to drive conversions. Mr. Cramer stated that starting the year with positive year-over-year occupancy gives confidence in continuing to improve occupancy effectively, which will contribute positively to revenue, expecting to be more occupied at the end of 2026 than in 2025.
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