Question · Q3 2026
Stan Berenshteyn asked about the impact of regulatory focus on direct-to-consumer advertising on Crossix's audience targeting and any changes in the sales pipeline for safety and regulatory products, as well as contributions from the IQVIA partnership.
Answer
Peter Gassner (CEO) explained that digital marketing spending is increasing, making Crossix's measurement and optimization more critical, and expects Crossix to be a well-growing business for 3-5 years due to innovation and data network investment. He noted that safety and regulatory sales cycles remain long but highlighted momentum in safety, potential for AI to accelerate adoption, and the IQVIA partnership's positive impact on customer confidence and interop, unleashing commercial and clinical solutions.
Ask follow-up questions
Fintool can predict
VEEV's earnings beat/miss a week before the call