Stella's questions to Arcos Dorados Holdings Inc (ARCO) leadership • Q4 2024
Question
Stella from an unknown firm questioned Arcos Dorados' pricing strategy, particularly how it balances price increases with maintaining value for a discerning consumer.
Answer
CEO Marcelo Rabach stated the company remains 'very prudent' with pricing, aiming for increases at or below inflation to protect its value proposition. He explained they manage this through a mix of strong affordability platforms and premium menu items, leveraging the company's scale and sophisticated pricing systems to manage cost pressures while sustaining margins.