Stephanie Davis's questions to OptimizeRx (OPRX) leadership • Q3 2024
Question
Stephanie Davis questioned if the self-service model could create challenges in a tough macro environment by making it easier for clients to pause spending. She also asked why this model hasn't been expanded more into the HCP business and inquired about marketing spend trends related to GLP-1 drugs.
Answer
CEO William Febbo responded that pharma's strong belief in precision, dynamic, and compliant marketing provides a tailwind that mitigates macro concerns. He noted the HCP business is already focused on the more advanced, AI-enabled DAAP platform. Regarding GLP-1s, both Mr. Febbo and executive Stephen Silvestro confirmed a significant increase in marketing spend as manufacturers seek differentiation. Mr. Silvestro highlighted that the platform is well-suited to deliver critical timing and pricing messages to HCPs for these drugs.