Question · Q4 2025
Stephanie Price asked about the current wireless environment, including promotional activity in Q1, and TELUS's strategy regarding flanker versus fighter brands. She also inquired about the drivers behind the significant sequential improvement in ARPU and the company's path to achieving ARPU growth.
Answer
Zainul Mawji, EVP and President, TELUS, explained that TELUS responds unequivocally to irrational industry tactics by maintaining brand differentiation across premium, flanker, and prepaid segments. He highlighted TELUS's leadership in churn reduction, network revenue growth, ARPU amelioration, and cash flow growth, attributing ARPU improvement to reestablishing premium value propositions and judicious device subsidy management. Darren Entwistle, President and CEO, TELUS, added that rapid emulation of aggressive pricing leads to commoditization, advocating for sustainable, differentiated value propositions.
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