Stephanie Yee's questions to Bright Horizons Family Solutions Inc (BFAM) leadership • Q1 2025
Question
Stephanie Yee sought clarification on the revised enrollment growth assumption, the playbook for driving enrollment in a weaker macro environment, and whether discounting or promotions would be used.
Answer
CFO Elizabeth Boland confirmed the annual enrollment growth assumption was trimmed by 50 basis points to a 2-3% range. CEO Stephen Kramer explained their playbook remains focused on differentiating quality and ensuring a seamless customer journey. He added that instead of broad-scale discounting, they use targeted incentives within their 'One Bright Horizon' strategy to encourage clients' employees to adopt additional services.