Question · Q3 2025
Stephen Grambling asked about the broader puts and takes for SG&A and margins in the year ahead and longer term, noting that the ocean order book is lower in 2027 compared to 2026. He questioned if this would be an SG&A tailwind for next year or if investments are already being made for 2028. He also inquired about opportunities to leverage AI and other technology to bolster the marketing engine and broader business.
Answer
Linh Banh, Executive Vice President of Finance, clarified that Viking anticipates continuous year-over-year growth, with three new ships operating in 2027, meaning SG&A will continue to grow but with an aim for margin expansion. Leah Talactac, President and CFO, confirmed that Viking sees opportunities for AI in marketing, revenue management, and broader business operations to drive efficiencies and leverage technology, with initiatives already underway and some applications in use.
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