Question · Q4 2025
Stephen Grambling from Morgan Stanley questioned the recent negative trend in Net Owner Growth (NOG), seeking insight into the underlying dynamics, potential impacts of club management, and expectations for stabilization.
Answer
CEO Mark Wang attributed the NOG pressure to the maturity of acquired businesses, which include long-term owners from companies acquired decades ago, leading to some pressure on exits. He highlighted the success of HGV Max, noting 266,000 new Max members (175,000 new buyers) in under four years, and emphasized the focus on driving new buyer growth due to their significantly higher lifetime value.
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