Question · Q4 2025
Stephen Ju asked about the trend of third-party redemptions per redeemer, noting its sequential bottoming but still being below last year's levels. He questioned whether a normalization of CPG ad budgets would drive recovery and what client conversations Ibotta is having to secure more attractive and compelling offers, balancing quality and quantity.
Answer
Bryan Leach, Founder and CEO, explained that offer supply (more, better quality, longer-lasting offers) directly impacts redemptions per redeemer. He stated that Ibotta's improved core capabilities, favorable pricing, third-party measurement, and LiveLift are designed to increase offer supply and client credibility. Mr. Leach emphasized Ibotta's primary focus on total redemptions and total redeemers, noting a nearly 25% year-over-year increase in redeemers. Matt Puckett, CFO, added that improved execution, core product strength, and LiveLift expansion are collectively enhancing offer supply and driving positive business trends, giving confidence for revenue growth later in 2026.
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