Stephen Wagner's questions to Sally Beauty Holdings Inc (SBH) leadership • Q2 2025
Question
Stephen Wagner asked which product innovations are currently driving the most traffic and conversion in stores.
Answer
President and CEO Denise Paulonis highlighted that on the professional BSG side, the trend toward a smooth, 'glass hair' look is driving traction, supported by new launches from K18, Moroccan oil, and Amica. On the consumer-facing Sally side, she pointed to notable strength in press-on nails and a pickup in the company's own hair color brands. She noted the company is well-positioned with both owned and partner brands like Wella to support these key trends.