Question · Q2 2026
Steve Enders inquired about Intuit's strategy for balancing internal AI development with reliance on third-party model providers, asking how Intuit determines its focus areas and where external partnerships best enhance the customer experience.
Answer
Sasan Goodarzi, Chairman and CEO of Intuit, explained the 'context versus core' framework. Intuit's core involves delivering done-for-you experiences with proprietary data, domain-specific AI (knowledge engineering, machine learning, Intuit Financial LLMs), and human intelligence for high-stakes financial decisions. Third-party LLMs like Claude Cowork are used for 'context,' such as providing industry-specific insights (e.g., construction project plans, restaurant tourist trends) that Intuit doesn't need to build from scratch, allowing for disruption in specific verticals and enhancing the overall customer experience without sharing core data or expertise.
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