Steve Liechti's questions to WPP PLC (WPP) leadership • H1 2025
Question
Steve Liechti of Deutsche Numis asked for an update on the Open Intelligence platform rollout, seeking evidence of its success in pitches. He also questioned whether the disruption from the significant changes in the media division was contained or if it would continue to be a drag in the second half of the year.
Answer
WPP Media CEO Brian Lesser confirmed the major disruption from the transformation occurred in H1 and is now substantially complete, with no lingering effects expected. He stated that Open Intelligence is being used in pitches and is already delivering 'substantial' performance gains for incumbent clients. CEO Mark Read added that the rollout is prioritized for the key US and UK markets to close competitive gaps.