Steve Liechti's questions to WPP (WPP) leadership • H1 2025
Question
Steve Liechti of Deutsche Numis asked about the rollout and success of the Open Intelligence platform in client pitches and whether the disruption from the WPP Media consolidation was contained or would drag into the second half of the year.
Answer
WPP Media CEO Brian Lesser confirmed that Open Intelligence is being successfully used in pitches and is already delivering substantial performance gains for incumbent clients. He also stated that while there was disruption in H1 from the transformation, it is now substantially complete, and he does not expect lingering effects in H2.