Question · Q2 2026
Steve Powers asked about the degree to which Love Made Fresh has contributed to base pet business progress and any evidence of favorable interplay between the Fresh initiative and Blue Buffalo, also inquiring about back half impact and phasing considerations for Q3 versus Q4.
Answer
Jeff Harmening, Chairman and CEO, stated it's too early to determine Love Made Fresh's impact on the base business, attributing current pet progress to core brand strategies. Kofi Bruce, CFO, outlined Q3 profit expectations to be down due to divestiture and investments, with Q4 seeing significant tailwinds from trade expense timing and the 53rd week.
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