Question · Q4 2025
Steve Roman inquired about the 250+ AgenticOS deals, asking if they are already driving meaningful revenue or if that's a future story, and how the economics work (e.g., higher CPMs, expanded take rate, separate fee structure).
Answer
Steve Pantelick, CFO, stated that while early, PubMatic is leading, and AgenticOS will scale over time, similar to emerging revenues. Rajeev Goel, Co-Founder and CEO, added that direct buying through Activate via AgenticOS generates an incremental fee, and 10% of publishers are already deriving revenue from AI solutions, indicating significant future runway.
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