Steve Roman's questions to Taboola.com Ltd (TBLA) leadership • Q3 2024
Question
Steve Roman from Oppenheimer questioned if the third-quarter Traffic Acquisition Cost (TAC) rate is a good indicator for the upcoming year and requested an update on the progress of monetizing Yahoo! inventory.
Answer
CFO Stephen Walker deferred specific guidance to February but expressed optimism for 2025, citing growth drivers like increased advertiser budgets, new supply from partners like Yahoo! and Microsoft, and emerging areas like Taboola News and e-commerce, reiterating a long-term growth target of 20%+. CEO Adam Singolda stated the company is pleased with its progress on the Yahoo! partnership, emphasizing its focus on advertiser success and the migration of Yahoo! omni advertisers, which contributes to Taboola's unique, exclusive access to supply.