Question · Q4 2025
Steve Sakwa asked about the concrete implementations or planned initiatives for leveraging data to make better decisions in 2026, following Charles Young's remarks on using data.
Answer
CEO Charles Young explained the focus on building a 'unified digital backbone' from the NetSuite foundation, enhancing customer journey systems, and centralizing contact center work, particularly for RV and MH. President John McLaren added that data transparency from the new ERP allows for better tracking of sales/leasing funnels and more targeted marketing campaigns.
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