Question · Q3 2025
Steve Wieczynski asked about the drivers behind the improved 2026 pricing across river and ocean segments, specifically whether it's due to strong demand or more desirable inventory, and the current promotional/marketing strategies for 2026. He also inquired about the meaning of 'pursue long-term growth' in the context of Viking's capital structure.
Answer
Leah Talactac, President and CFO, attributed the pricing increase to the health and resilience of Viking's consumers, noting their willingness to travel and pay. She stated that marketing focuses on consumer engagement rather than aggressive pricing actions. Tor Hagen, Chairman and CEO, added that customer satisfaction and loyalty are key. For long-term growth, Leah clarified it encompasses organic expansion (e.g., new river ship options, luxury ocean market share) and opportunistic inorganic growth that is scalable, margin-accretive, and complementary to the brand.
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