Question · Q4 2025
Steven Cahall from Wells Fargo Securities asked about the drivers of gross connect improvement (marketing vs. market conditions), whether disconnects have returned to normalized levels post-billing migration, and what factors are needed for Cable One to significantly increase its broadband penetration of passings.
Answer
CFO Todd Koetje attributed gross connect improvement to a combination of team transformation, reinvented go-to-market strategies, simplified pricing, and intensified branding and marketing, enabled by agile platforms. He confirmed that disconnects returned to pre-platform migration levels in October 2025 and remained consistent through Q4 and into January 2026, though still aiming for further reduction. He emphasized that sustained long-term share growth requires continued changes in mindset, team, platforms, and a competitive, customer-focused approach.
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