Steven Chu

Steven Chu asked about the types of advertisers currently on Nativo, noting they seem more awareness/brand-oriented, and inquired about opportunities and outreach efforts to onboard performance advertising budgets, given Life360's location data.

Answer

CEO Lauren Antonoff stated that Nativo's advertising base is diverse, and the ability to run offsite ads allows for different advertising experiences for various advertiser needs. She noted that some companies prefer not to be named due to positive outcomes. CFO Russell Burke added that the combined platform, utilizing both on-app and off-app capabilities, is more attractive to large corporate advertisers, enabling access to campaigns previously unavailable.

Steven Chu inquired about the types of advertisers currently on Nativo, specifically whether they are more awareness/brand-oriented or performance-driven, and the strategy for onboarding performance advertising budgets given Life360's location data.

Answer

CEO Lauren Antonoff noted that the advertising base is diverse, and offsite ads on various publishers allow for different advertising experiences. She mentioned that some companies prefer not to be named due to positive outcomes. CFO Russell Burke added that the ability to utilize both on-app and off-app capabilities makes Life360 more attractive to large corporate advertisers, enabling campaigns previously inaccessible.