Question · Q3 2025
Steven Schubak asked about the sustainability of Webull's impressive incremental margins, given the company's growth phase, and questioned why marketing spend declined year-over-year despite strong momentum. He also inquired about the evolving crypto strategy post-relaunch, current pricing, and future opportunities for aggressive take rates amidst intensifying competition.
Answer
Group President and U.S. CEO, Anthony Denier, stated that mid-20s margins are healthy for a growth company. Group CFO, H.C. Wang, elaborated that Webull consistently maintains adjusted operating margins around 20% by optimizing expenses. Wang explained the opportunistic marketing approach, shifting from free stocks to asset-matching promotions, which increases net deposits and AUM while making marketing expenses more predictable due to amortization. Denier expressed excitement about the crypto relaunch, viewing it as a 'second at bat.' He noted Webull's current crypto pricing at approximately 100 basis points and outlined plans to aggressively reduce take rates in early 2026 to attract active crypto traders, alongside introducing new product additions to compete effectively.
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