Question · Q4 2025
Steven Ju asked about the halo effect observed after the Paris Olympics and its potential implications for the upcoming World Cup. He also asked Ellie Mertz about the larger spend buckets for 2026, given the need to spend an additional $800 million year-over-year to maintain flat margins with revenue growth.
Answer
Brian Chesky, Co-founder and CEO of Airbnb, explained that the Paris Olympics was massive for business, driving 40,000 new hosts who continued hosting, and positioning Airbnb as a solution for cities. He expects the World Cup, spanning three countries, to be similarly impactful for supply recruitment and government relations. Ellie Mertz, CFO of Airbnb, stated that incremental investment will primarily be in sales and marketing (programmatic and go-to-market efforts for supply acquisition across all offerings) and product development to accelerate innovation, all within stable margins to achieve top-line acceleration.
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