Question · Q4 2025
Steven Lichtman asked about the durability of the commercial initiatives, specifically how long intensive efforts are needed and if benefits persist after the team moves on. He also inquired about how the competitive environment for 2026 was factored into guidance and management's qualitative observations.
Answer
President and CEO Dr. Ron Kurtz stated it's too early to comment on durability, noting that practices are dynamic and a 'one and done' approach is unlikely. He emphasized continued close customer engagement due to ongoing technology additions. Regarding competition, Dr. Kurtz mentioned monitoring the environment, recalling the unusual situation in 2025 with three major competitors introducing new multifocal IOLs, and anticipating new premium IOL announcements in 2026, but expects these to be episodic and transient.
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