Steven Qu's questions to Zhihu Inc (ZH) leadership • Q1 2024
Question
Steven Qu from Goldman Sachs asked about user trends following the company's shift to a more disciplined selling and marketing strategy, and inquired about future plans to enhance user engagement.
Answer
CEO Zhou Yuan explained that the strategic adjustments are performing as expected, with core user retention maintaining its growth momentum and daily active user time spent increasing significantly. He emphasized that future strategy focuses on enhancing the experience for professional content creators through initiatives like the 'Zhizhi Plan' and prioritizing the distribution of professional, in-depth, and authentic content to foster a community culture of sincerity and expertise.