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    Steven Qu

    Vice President and Equity Research Analyst at Goldman Sachs

    Steven Qu is a Vice President and Equity Research Analyst at Goldman Sachs, specializing in the China consumer sector with a primary focus on high-profile companies such as Alibaba Group, JD.com, Meituan, and Pinduoduo. Noted for his in-depth analysis and industry insights, Steven has earned recognition on platforms like TipRanks, where he maintains a strong accuracy rate and above-market average returns for investors. He began his career in finance after earning his master's degree, previously holding roles at HSBC and Huatai Financial Holdings before joining Goldman Sachs in early 2021. Steven is registered with FINRA and holds securities licenses including the Series 7 and Series 63, marking him as a well-credentialed analyst in the Asian equities space.

    Steven Qu's questions to Zhihu (ZH) leadership

    Steven Qu's questions to Zhihu (ZH) leadership • Q1 2024

    Question

    Steven Qu from Goldman Sachs asked about user trends following the company's shift to a more disciplined selling and marketing strategy, and inquired about future plans to enhance user engagement.

    Answer

    CEO Zhou Yuan explained that the strategic adjustments are performing as expected, with core user retention maintaining its growth momentum and daily active user time spent increasing significantly. He emphasized that future strategy focuses on enhancing the experience for professional content creators through initiatives like the 'Zhizhi Plan' and prioritizing the distribution of professional, in-depth, and authentic content to foster a community culture of sincerity and expertise.

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