Question · Q3 2026
Steve Silver asked about the timeline for deeper penetration and an inflection point in GMV expansion from the Amazon marketplace and licensing, and whether new category innovations or patents should be expected for the 2026 season, given the younger customer base.
Answer
CEO Andrew McLean explained that Amazon requires significant effort in marketing, merchandising, and supply chain adjustments to build sustainable growth, citing the success of the Bedford Quarter Zip as an example of leveraging trends. He noted that international expansion also involves laying groundwork and leveraging licensing. McLean also affirmed a continuous focus on innovation and solutions, mentioning water-resistant fleece as an example of potential future patents.
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