Question · Q3 2025
Steven Wieczynski questioned the regional reinvestment and promotional strategy, contrasting it with Eldorado's historical approach of cutting promotions, and sought confidence that it wouldn't escalate into a promotional war.
Answer
CEO Tom Reeg explained the strategy as optimizing existing advantages and addressing a previously too-wide promotional gap, not initiating a promotional war. He emphasized improving flow-through and discipline, expecting continued positive trends.