Question · Q4 2025
Sujie Lin from CICC asked for insights into the expected trend and impact of delivery platform subsidies in 2026, whether platform competition is likely to mitigate, and what measures Yum China is taking to attract customers back to its own channels.
Answer
CFO Adrian Ding stated that Yum China has scenario plans for delivery platform subsidies and is confident the impact on its business will be limited due to a disciplined approach to sales, margin protection, and price integrity. He reiterated the long-term belief that aggregator subsidies benefit larger merchants by offering choice and opportunities for long-term benefits. Adrian emphasized the company's ability to protect and slightly increase margins in previous quarters, supporting the 2026 guidance for slight improvements in restaurant and operating margins, while cautioning about a tough Q1 comparison.
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