Sung Hwan Seok's questions to SK Telecom Co Ltd (SKM) leadership • Q2 2025
Question
Sung Hwan Seok from Xinyang Securities asked for the full-year dividend guidance and inquired about the company's specific strategies to win back the 750,000 MNO handset subscribers lost due to the incident.
Answer
A management representative stated that while the Q2 dividend is maintained at KRW831, future dividends are under review due to the incident's significant impact on profit. Yoon Jae Yoon, Head of Marketing Strategy, explained the focus is on regaining trust through enhanced security and benefits like restoring subscription years for returning customers, rather than aggressive quantitative win-back targets, while leveraging the recent abolishment of the handset subsidy law for more flexible promotions.