Question · Q3 2026
Suraj Malhotra, representing Raymond James, asked about the current level of newness in Canada Goose stores, specifically the proportion of new year-round relevant products versus core offerings, and the company's future plans for increasing the mix of newness to enhance year-round relevance.
Answer
Carrie Baker, President of Brand and Commercial, expressed satisfaction with the current assortment, noting that newness and lighter-weight, year-round categories outperformed heavyweight down, with revenue from newness doubling year over year. She clarified that "newness" includes animating bestsellers with new fabrics and colorways, and confirmed that apparel, everyday, and rain categories are all growing, with a comfortable balance in the product mix.
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